This proved to be a shrewd move as the 1958 Thunderbird sold more than double the units compared to the previous year. Although sales figures for the first two years of the Ford Thunderbird were impressive, executives at the American manufacturer decided to redesign the car by adding another row of seats, reasoning that this would improve the model's sales potential. In the 1957 model year, the exterior of the Thunderbird was altered somewhat, with a new front bumper and larger tailfins and lamps offering a refreshing restyle. Instead, Ford decided to target a more upscale market, leading to the development of a unique class of automobile called the personal luxury car.
Despite its appearance and capabilities, it wasn't marketed as a sports car like the contemporary Corvette. The History of the Ford Thunderbirdįord released their first Thunderbird model in 1955 – a two-seater convertible featuring a sporty design. The Thunderbird is perhaps best known for creating its own niche in the market for personal luxury cars. From 1955 to 2005, the Thunderbird went through eleven generations, with popular models such as the 1963 Ford Thunderbird making an impact on customers. The Ford Thunderbird is a sleek and stylish automobile that was introduced towards the end of 1954, becoming an instant success as sales reached 16,000 for the first model year.
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